Overview

Position Summary:
Primary responsibility for driving growth, engagement, and revenue using lifecycle journey marketing strategies across acquisition, activation, monetization, and retention. Leverage data-driven insights to optimize campaigns, app store presence, user onboarding, and in-app purchasing behavior while ensuring seamless integration with product and development teams.

Key Job Responsibilities:
• User Acquisition:
o Plan, execute and optimize content (including advertising) across multiple channels (Google, Meta, Email, In App/Push Messaging).
o Identify and analyze customer segments to tailor messaging and user acquisition strategy.
o Optimize App Store presence (ASO) to increase organic downloads.

• Activation & Monetization:
o Analyze user onboarding and purchasing behavior, identify campaign opportunities to mitigate funnel fall-out and maximize engagement.
o Assist with regular reporting to optimize partner offers, create personalized campaigns and grow an in-app marketplace.
o Work with product and development team to improve conversion flows and increase in-app purchases.

• Retention & Engagement:
o Create lifecycle campaigns and promotions using push notifications, email and in-app messaging.
o Test and optimize messaging, offers, and timing to drive repeat usage and purchases.
o Work collaboratively with the marketing team and agency partners to optimize design and content based on consumer data.

• Analytics and Reporting:
o Define KPIs (CAC, LTV, ROAS, ARPU) and run A/B tests to improve them.
o Use tools like Segment, Iterable, Tableau, etc. to identify insights and present data-driven recommendations.
o Ensure data quality and accuracy within the Segment platform and across integrated systems
o Confidently report insights and performance to key stakeholders, aligning on cross-functional opportunities.

• Other duties as assigned.

Responsibilities

• Work Life Balance!
• 75% Employer Contribution to Medical, Dental, and Vision insurance
• Health Savings Account with Employer Contribution
• Year-round Work & Paid Training
• Company Paid Life, Short-term, and Long-term Disability Insurance
• 401k with generous Company Match
• Paid Time Off (PTO) & Holiday Pay
• Flexible Spending & Health Savings Account
• Employee Discounts: Travel, Theme Parks, Home & Auto Insurance and more!
• Education Reimbursement Program
• Paid employee Referral program

CSC Service Works will comply with local and state laws regarding minimum wages, including requirements specific to cities, counties, and municipalities.

Qualifications

Required Education & Experience:
• Bachelor’s degree in Marketing, Business or Communications; with 2-4 years of digital, growth or performance marketing experience; or equivalent combination of education and experience
• Minimum 2 years of experience in growth or performance marketing for B2C digital marketing, specifically CRM marketing
• 2+ years of experience in growth or performance marketing for mobile apps, a plus
• Experience in standing up or measuring loyalty/rewards programs for a mobile app, a plus
• Proven track record of growing app downloads and revenue across customer lifecycle journey

Required Knowledge, Skills, and Abilities:
• Ability to maintain data pipelines for collecting, unifying and activating consumer data using Segment (CDP)
• Demonstrated experience with APIs and webhooks for data integration with Branch.io attribution tools, Iterable CRM (or similar platforms)
• Strong understanding of CAC, retention and monetization metrics
• Strong analytic skills
• Strong communication and collaboration skills with the ability to work independently to build audiences and develop customer journeys
• Comfortable working cross-functionally with design, product and agencies

Other Requirements:
• Job location is flexible, position is remote

CSC ServiceWorks is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, veteran or other protected status.

CSC Service Works will comply with local and state laws regarding minimum wages, including requirements specific to cities, counties, and municipalities.