Merlin Entertainments

Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year.

Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year.

Around the world, leisure spend continues to grow as disposable incomes rise and ever greater value is placed on good quality, shared experiences with friends and family. We bring brands to life for our millions of guests through continued investment, capturing new market opportunities and maintaining our strong market position as a unique, multi-format international operator of strongly branded and IP-led location-based entertainment.

We put all of our energy into creating magical memories for our guests. With over 60 million visitors every year, that’s a lot of unforgettable moments.