Job Description
Social Media Coordinator
Posted: Saturday, 8/5/2023
Duties
- Video and Design Content Development
- Develop creative concepts to strengthen engagement from current and new audiences
- Capture and curate video content for individual social media platforms
- Create channel-specific video content that aligns with the Joni and Friends brand while also staying current with channel-specific engagement tactics, tools and trends
- Develop social media graphics and video thumbnails that align with strategies and campaigns
- Execute channel posting schedules ensuring content is optimized and tracked for performance
- Recommend creative opportunities for engagement including giveaways, campaigns, and collaborations
- Serve as a Joni and Friends persona on social media channels as needed
- Ministry Collaboration
- Take part in touchpoint collaboration meetings with Marketing, Field, and Area Ministry teams to understand needs, outreach opportunities, ministry impact, testimonies, and stories
- Assist with the development of social media content plans
- Provide best practices and instruction on how to capture compelling content
- Attend local events to capture content of ministry at work
- Monitor analytics and communicate insights to management and relevant teams
- Track industry trends in social medial tools, channels, design, and strategy; make recommendations to increase Joni and Friends social media engagement
- Participate in cross-functional teams as requested to build synergy with Development and Marketing professionals; these teams will be tasked with brainstorming new strategies and test models, as well as joint data analysis and reporting outcomes
- Other duties and projects as assigned by the Supervisor to support department and organizational needs
Requirements
- Must possess a vibrant personal relationship with Jesus Christ and agree with the Joni and Friends statement of faith
- Desire to serve in a growing and dynamic Christian service ministry
- Exceptional verbal and written communication skills with the ability to write compelling copy across channels
- Experience managing social media accounts on behalf of an organization or public figure
- Professional video and design skills
- Must possess excellent computer skills and strong capabilities in Microsoft Office 365 applications and Adobe Creative Suite (Photoshop, InDesign, Premiere Rush, and Illustrator) with the aptitude to learn additional software programs
- Understanding of social media best practices using data to inform decision making
- Ability to organize and prioritize a wide range of daily tasks with varied deadlines
- Understanding of Christian ministry and specifically Joni and Friends is desirable
Joni and Friends At A Glance
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