Southern Glazer’s Wine and Spirits

CPWS Business Development Manager, Diageo Whiskey On Premise - Orange County & North San Diego, CA - San Diego

San Diego, CA
Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and pro

Job Description

CPWS Business Development Manager, Diageo Whiskey On Premise - Orange County & North San Diego, CA

Posted: Monday, 2/12/2024

What You Need To Know

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

Southern Glazer’s offers a competitive compensation package with a salary range of $75,000-$120,000 plus bonus, incentives, and auto allowance. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.


The Business Development Manager (BDM) is responsible for managing and strategically growing Diageo’s business through influential leadership.

Primary Responsibilities

  • Account Relationship/Business Development:
  • Visit assigned account universe on regular basis
  • Continually develop key account relationships – become a trusted advisor
  • Responsible for achieving category objectives, key performance indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve sustainable long-term growth
  • Accelerate Diageo brands quicker than assigned category in allotted accounts
  • Identify market trends and developments in product categories, geographic regions, and among the entire account base, so you are the Category Expert within account universe compared to the competition.
  • Advise on shelf space and menu placements
  • Account Activation:
  • Promote account level activation, working with local team and agency to execute (where available)
  • Partner with sales consultant & area manager to inform/educate on programs, tools & execution happening in assigned account universe
  • Create, coordinate, and attend on-site promotional functions (e.g., launches, tastings, dinners, etc.)
  • Collaborate with CPWS Trade Development & Diageo Activation teams to localize tools for programming, activation, education & execution
  • Program Execution:
  • Conducts customer staff training on focus category/brands
  • KPI’s may include Education, Consumer Engagement, Trade Engagement, Staff Trainings, Trade Events, Digital Engagement including Social Media Execution, Website Displays, & Digital Education
  • Provide recaps of market opportunities and successes
  • Providing support for achieving revenue, margin, and gross profit targets.
  • Perform other job-related duties as assigned

Additional Primary Responsibilities

  • One year of demonstrated supervisory experience
  • Ability to prioritize multiple projects on time and budget
  • Demonstrated success in building and improving relationships with suppliers and buyers combined with established and effective rapport
  • Excellent analytical, problem solving, decision-making and quantitative analysis skills to provide insights into performance and efficiency opportunities
  • Strong planning and organizational skills to work in a fast-paced environment and manage multiple priorities
  • Mixology experience preferred for positions with On Premise responsibilities
  • Excellent customer service skills in all interactions with internal and external customers, including but not limited to personnel from other divisions, vendors, suppliers, and other departments
  • Excellent communication, leadership, and interpersonal skills to build relationship and collaboration across different departments, sometimes virtually

Southern Glazer’s Wine and Spirits At A Glance

Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. We have operations in 44 states plus the District of Columbia and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for. OUR MISSION To exceed all expectations of our trading partners with outstanding sales, service and results, through innovative strategies, unmatched relationships, cutting-edge technology and the industry’s best trained and most talented team.
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